Not many people know what Search Engine Optimization (SEO) is, but it is one of the most important things for websites. SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Some would think that making a website for a business is as easy as creating the website and having it pop up first on search engines, but there is a lot more that goes into getting your website noticed by consumers and web visitors.
As we look into SEO and the impact it has on businesses, Titan SEO helps us highlight the Top 5 Benefits of SEO:
1) Increased Traffic
When it comes to searching for things on search engines like Google, Bing and Yahoo, everyone knows that only the first two pages are the ones that get the most traffic. The top positions in the search engine results always receive a majority of the impressions and visitors, so being ranked in the top positions can really improve the traffic for your website. Having keywords relevant to title tags that are being searched for on search engines help businesses have increased traffic.
2) Return on Investment (ROI)
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing.
3) Cost Effectiveness
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Having this benefit, helps search engines get your keywords associated with your website out to customers who are continually looking for your product or business. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. Cold-Calling is when someone makes an unsolicited call on (someone), by telephone or in person, in an attempt to sell goods or services. While cold-calling can still be an effective strategy, the leads generated cost 61% more
than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies. One of the more important things for websites is the amount of traffic being directed to the site, but if there isn’t any traffic being directed to the site, the business will end up losing a lot of money.
4) Increased Sight Usability
SEO helps to make your website easier to navigate for users as well as the search engine. SEO helps to rearrange the layout of the website and links to make them easier to find for the visitors to the site. Having this helps search engines locate your site and find your pages, but also makes it a lot easier for users to find information about your website.
5) Brand Awareness
The phrase “If you’re not first, you’re last” comes into play a lot here, because when it comes to search engines, being on the first page is crucial to traffic and the amount of visitors that come to your site. Being in the top rankings really helps out Brand Awareness by allowing more exposure to your site. It also allows your Brand to be associated with those keywords, and it also helps build up trust among consumers because the companies in the top positions are viewed as more trustworthy by the consumer.
It is pretty evident just from these five benefits that SEO is a pretty crucial element to your website and business.
An example of a company that benefits from SEO is RE/MAX
. RE/MAX is one of the top real estate companies not only in the U.S. but also in the entire world. In its 43 years of existence, the company has grown to encompass more than 100,000 sales agents working in franchise-owned and operated offices in more than 100 countries and territories. More importantly, RE/MAX is regarded as one of the country’s most productive real estate sales forces. So when people are out on search engines looking for an agency to buy their home, and they use keywords on search engines, RE/MAX is going to be one the top options on search engines. Another great thing is that when some people think about real estate companies, people are going to know about the red, white and blue hot air balloon because they have associated that with real estate, which is one of the benefits of SEO, the Brand Awareness. Needless to say, SEO is a great way to help maximize the overall success of your company.