When today’s generation hears the word email, they tend to associate it with the older generation, like our parents. We would much rather send a text message or a direct message instead of an email. There is a time and a place for every means of communication, but the use of emails provide a much more formal and direct line of communication. Now when it comes to marketing, people tend to associate the word marketing with TV ads and billboards, those are great ways of marketing, but Email Marketing allows business to specifically target consumers and it makes it more personal instead of a TV ad or billboard.
When it comes to Email Marketing, FatRabbit Creative highlights 5 Key Benefits of Email Marketing:
1) Email Marketing is Targeted
When it comes to marketing, the main focus for companies is how the company is going to reach their identified target market. Email Marketing allows companies to specifically pick out who sees an email based on demographics, location, or any other type of data that the company needs to identify their target market. Emails allow your audience to receive information based on their wants and needs. Email Marketing makes it easy to personalize each message for each customer that the company is trying to reach, which allows for a much higher conversion rate.
2) Email Marketing Increases Brand Awareness
When consumers open an email from your company, it increases their Brand Awareness, by exposing them to your business and your brand. Your business will continuously build value if they are able to have a smart design, targeted content to their customers and a strategic plan to reach those consumers. Having those things will provide your company an advantage by being the first company or brand to come to mind, so when a consumer needs a product or service,your business has that advantage since you’ve established a solid Brand Awareness.
3) Email Marketing is Easily Shareable
Yes, TV marketing reaches a wide audience, but it is not as easily shareable as Email Marketing is. With Email Marketing, it is as simple as forwarding the email to someone else. Visitors to your website can subscribe to emails and can refer them to friends as well. This allows for people to become Brand Advocates, which means that people who refer your brand to their friends and family, allow your brand to gain more exposure and credibility.
4) Email Marketing is Measurable
When it comes to marketing, being able to measure the success of a marketing campaign is very tough to do, so companies usually tend to estimate their success and delivery rates. But with Email Marketing, it gives precise and valuable statistics which include: delivery rates, open rates, click-to-deliver rates and subscriber retention rates. The good thing about this is that these metrics are more than just numbers and percentages, they are insights about your customers behaviors and interests. The Email Marketing campaign allows business to monitor what information your consumers are the most responsive to, and from there, businesses can modify their marketing strategy to one that is more successful.
5) Email Marketing is Cost effective
Marketing nowadays tends to be on the expensive side with all the TV ads and competition going on between competitors. The great thing about Email Marketing is that there are no print costs, no postage fees or advertising costs associated with them. Email marketing is essentially a free way to market your product or service. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.
A great example of a company that benefits from Email Marketing is Eastbay. Eastbay has no physical store location, they are all online retail through their website. Between catalogs and Email Marketing, this is the only way that they are able to get word out on the street about their company. Myself, being a loyal customer to Eastbay, their Email Marketing campaign is one of the best I have seen. They are constantly updating me on the newest and latest releases to their website and coupon codes and deals. They also reward their email subscribers with great deals and discounts which is a great way to keep their customers loyal. I know that I will always be getting a great deal with a great discount on every purchase I make, most the time even below the retail price listed. So if you love sports gear or just workout clothes or cool gear, I suggest you subscribe to Eastbay’s email list to see just how well their Email Marketing campaign is run.
Email marketing is a no brainer for companies to partake in. In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.