With the ever so changing use of technology, the new trend and lifestyle is the use of social media. In 2016, there were 2.3 billion active users on social media. Of those 2.3 billion, users have on average 5.54 social media accounts. What does that mean for businesses? It means that there is a huge market to hit with all of the users who are using social media. So how do businesses take advantage of this opportunity?
According to Forbes, here are Five Social Media Tips to Create A Focused Marketing Strategy:
1) Connect with the right audience.
Connecting with the right audience is everything marketing is about, so when it comes to social media, it is best to follow people in your industry who have had some type of influence on it. It is also smart to interact with relevant posts in order to broaden the reach of your market, as well as save lists and audiences to help achieve the company’s campaign goals.
2) Market Relevant industry data and information.
It is smart to have industry related content on your social media, publishing blogs on current issues with beneficial tips would be a good way to help your social media pages out. Another smart thing to do would be to create infographics to help keep your audience informed about what is going on around you.
3) Post and share precise platform times.
Visibility is a key thing for social media, so there is no point in posting things at times when no one is going to see it, you should post when you know people are going to be on that platform. For Facebook, popular posts times are 12:00 p.m. and 3:00 p.m. For LinkedIn, post between 7:00 a.m. and 9:00 a.m. as well as from 5:00 p.m. to 6:00 p.m. when user activity is at its highest.
4) Brand on the correct platform for your business.
Some businesses make the mistake of being on every social media platform all the time. There are certain platforms that you should take advantage of, but not every platform has to be used with your business. While it is important to stay up to date with social media features, evaluate each platform thoroughly before integrating it into your marketing strategy.
5) Remember your organization’s main business objective(s).
Having realistic goals allows you to guide clients and customers through your social media marketing funnel more smoothly. There is no point in having a social media page if that page doesn’t reflect your company’s main business objective, so it is wise to follow that so you don’t give off two different appearances.
A company who has a strong social media presence is Wendy’s. Now for those of you who haven’t heard about Wendy’s recent Twitter antics, people have been bashing on Wendy’s food and their Twitter account has found multiple ways to fire back at them while remaining professional as well.
Some may say that Wendy’s is only harming themselves by responding to their critics but since they value their brand and food, I think that they are doing a great job in standing up for their brand.