Most people love a good story, but just about everyone loves a visual story. A movie is a great example of visual storytelling. Everyone loves a great movie, so how can company’s engage customers by using visual storytelling?
The Content Marketing Institute gives us 3 Proven Ways to Nail Visual Storytelling:
When it comes to marketing and gaining customers and their trust, it usually comes down to how authentic people perceive your company to be. People want real and memorable moments, not something that they perceive to be fake or uninspiring.
Whether people agree or not, everyone has emotions, so a good image used in the storytelling has the power to stimulate the consumers senses. Images can create a warm feeling, bring about nostalgia and bring back great memories.
We all like to look at photos and videos that are pretty, interesting, moving, or even breathtaking. Even if your imagery hits one of those marks, that doesn’t necessarily make it relevant for your audience. Think about whether an image will speak to your end users and fit in with their values and mindset.